"They are great partners, and they believe in partnerships. ![]() "They're 'not your father's private equity groups,'" said Norberg. In November 2021, private equity group Main Post Partners purchased the company. "It's a store within a store, if you will, and the majority of those in convenience stores." A "convenience store operator would buy the equipment for our program and then they buy our proprietary products - our chicken, our breading and things like that," Norberg said. The units are all licensed, not franchised, so there's no royalties or franchise fees. That's our claim to fame and what sets us apart." Operations "But it was really predicated on this mild, Cajun-flavored bone-in chicken, tender and biscuits. We're in some colleges and universities, casinos and now a handful of Walmarts," Jim Norberg, president of Krispy Krunchy Chicken, said in a phone interview. "Fast forward 34 years later, and we have about 2,800 stores primarily in convenience stores. At the time, there wasn't much fresh, hot food found in the stores aside from the roller hot dogs and microwaved burritos. The brand was founded in 1989 by Neal Onebane, a Cajun who starting playing around with a chicken recipe for the convenience stores he owned with his family. ![]() Jim Norberg, president of Krispy Krunchy Chicken. But Krispy Krunchy Chicken is revving up to be a solid player in the QSR industry by selling bone-in chicken in convenience stores. ![]() For operators, this means a valuable addition to their business, and a way to encourage loyalty amongst their customers.Over the past 34 years, there's been a quiet entry into the chicken wars, and you've probably overlooked it. Krispy Krunchy ® continues to be a go-to destination where customers know they can get a quality meal at a great value. We help our operators be the best restaurant on their block without being a restaurant!” “Hot food is one of the fastest-growing categories in c-stores and has some of the highest profitability. ![]() “As the quality and importance of hot food items in convenience stores continues to improve, Krispy Krunchy ® has the deserved reputation and readiness to meet operator and consumer needs with our signature hand-breaded fried chicken and tenders, honey biscuits, sides, and more,” said Jim Norberg, President of Krispy Krunchy Chicken ®. The store-in-store foodservice solution stands out as a distinctive player, bridging the gap between convenience stores, fast food and traditional chicken restaurants. In fact, in a study conducted earlier this year by the brand, Krispy Krunchy® customers indicate the brand’s quality food is the number one reason they utilize Krispy Krunchy®, followed by strong value and then craveable items. With rapid popularity and aggressive expansion, the brand is a top contender in these competitive markets. According to the 2023 Convenience Store News Realities of the Aisle Study, which polled over 1,500 regular c-store shoppers, the primary factors taken into account when buying prepared food at a convenience store include price, value, food quality, taste, and freshness. Alexandria, LA () Krispy Krunchy Chicken ®, one of the nation’s fastest-growing foodservice businesses, is soaring ahead of the competition with its “freshly made, perfectly Cajun” offerings that are hot and ready to serve for on-the-go customers.
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